FENTY X PUMA:
AVANTI
Director: Ryan Miller, Manas Sinha
Talent: Rihanna, Romeo Beckham, Jaida Bunni, Nate,
Making the Avanti the shoe for the aesthetic-first shopper.
A 360° campaign built around the insight of how Gen Z shops by aesthetic, re-defining ‘Soccer Mom’ style to position the Avanti as the it-shoe for fall.